The financial crisis didn’t stop the pace of international brand development, but further clarified the position of Chinese market. In recent years, international brands have accelerated their pace to enter Chinese market. In May of this year, Versace household products opened Asian ship-flag shop in China; in Aug, Calvin Klein household products appeared in China International Home Textiles Exhibition. Although their prices are high, but consumers still scramble for them, and it just reflects the rallying point of international brands.
 
Some international brands are not familiar with Chinese market, they even don’t know what Chinese consumers like. Some brands claimed their products are internationalized from color to pattern, but they obviously don’t meet the aesthetic tastes of Chinese consumers. However, some other well-known international brands have easily opened Chinese market through domestic famous brand agency.
 
There are many international brands seeking domestic famous brand agency, such as Italian Frette and American CK Home, their agents are Dinosaur in China.

These international brands will not introduce their full range of products into Chinese market; they only choose the products that accord with the features of market and consumers. But who understand the situation of Chinese market? And who can decide which products are suitable for the market? Although domestic well-known agents have abundant operating experience and management experience, which can help them open up sales channels, but international brands obviously need more specialized product guidance.
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